Wondering how to increase traffic to your blog? Don’t worry, you are not alone. Even the experienced blog owners have been there. Attracting and retaining traffic is not easy, but it’s possible. In this post, I have shared 16 proven ways to drive traffic to your blog.
The best part?
These are strategies used by expert bloggers and internet marketers like Brian Dean, Neil Patel, and many others.
Let’s get started.
How to increase blog traffic is the topic that has had a huge readership ever and all bloggers, business owners, and internet marketers should understand this too. Although there are millions of blogs online, only a few attract a significant and substantial traffic. Creating a blog and publishing posts is one thing while driving traffic and retaining it is quite another.
If you are wondering how to grow your blog audience, use this post as your best resource. Read it and put into action, the methods that you find.
Types of Blog Traffic
There are 6 types of blog traffic namely:
- Organic Traffic
This type of traffic is also known as search traffic and is one that you get naturally. It occurs when a user enters a search phrase (keyword) on a search engine and then clicks on the link that leads to your blog.
To attract organic traffic to your blog, you need to optimize your posts for keywords that your readers use when searching for information online. Organic traffic is the best when it comes to long-term content marketing.
- Direct Traffic
Direct traffic comprises of traffic that comes to your blog when people type your blog’s URL into their web browsers. To get more direct traffic to your blog, you must promote it so that many people know of its existence. In this case, you need to ensure you include your blog URL any time you send emails, add it on your social platforms, business cards and any place where many people will see it.
- Paid Traffic
Paid traffic is that you get through paid internet advertising. Google AdWords and Facebook advertising are the main sources of paid traffic. Other sources include Twitter ads, banner ads and etc. The greatest thing about paid traffic is that you do not have to spend huge sums of money to begin Facebook advertising and get more blog views.
- Referral Traffic
Referral traffic is that you get from link building. This is traffic you get from users who land on your blog through external links that link back to your blog from other sites. In this case, you need to implement an effective link building strategy.
You also need to create reliable and shareable content to earn lots of backlinks and hence referral traffic. Beside organic traffic, referral traffic is the best you can attract traffic with.
- Social Media Traffic
Social media or social traffic is that you get from any of the popular social media platforms; Facebook, Twitter, Instagram, YouTube, Pinterest, and more. This type of traffic takes time so you need to be patient and keep on attracting more followers to your network.
It is important to understand that while it is good to have an active social media presence, you should not be everywhere on social media. Instead, know your audience, know which channel they spend most of their time, study them and share content they will like on that channel. You also need to be creative when promoting your blog posts.
- Email Marketing Traffic:
As the name suggests, email marketing traffic is that you get through links you send with your marketing emails. However, you must follow the best email marketing practices to succeed in this type of blog traffic.
Having read these 6 types of traffic, do you still have to wonder about how to get more blog traffic?
Just continue reading. I have more for you in here.
16 Ways to Increase Traffic to Your Blog
Want to increase traffic to your blog? Everyone does!
Building blog traffic is an involving task but the results are worth it. Traffic is the bread and butter of any business. Everything starts with traffic. Conversion is crucial. But if you cannot figure out a way to grow your blog audience, then conversions will be a dream that might not come true.
The good thing.
You can pay for traffic.
But, organic traffic converts more than paid traffic. When customers find your business naturally, there are higher chances they will be motivated to buy from you.
Reason? We all trust in Google and if the giant has vouched for you, then what you are selling must be great.
Getting More Blog Traffic
First things first: Before you embark on attracting traffic to your blog, ensure to monitor and analyze your results. Working on getting visitors to your blog without knowing where you are starting from is like walking while not knowing where you are going. So, to monitor everything, install:
Having known all that, what are the best ways to increase blog traffic as quickly as possible?
Let’s dive right in.
1. Optimize Your Blog Posts for SEO
Image source: Tumisu
If you are not doing SEO (search engine optimization) to drive traffic to your blog, then you are being unfair to yourself. Everyone is doing it. Why not you?
If you implement an effective SEO strategy, you increase your blog rankings on search engine result pages.
Why do you need to boost your blog rankings?
As of September 2018, the average click-through-rate for search traffic directed towards the first ranking position on Google was at a CTR of 29.3% on desktop and 23.2% on mobile.
Source (advanced web ranking)
Note that SEO is not about saturating your blog posts with keywords. You need to create content that people will want to read and share.
How to Optimize Your Blog Posts for SEO
To increase traffic to your blog posts, you need to optimize your posts to make them search engine friendly.
Well, of course, you should prioritize writing for your target readers but you also need to optimize your content for SEO.
Here are six SEO techniques to optimize your blog posts for free.
- Do Keyword Research
Keyword research is essential and should form the foundation of your SEO content strategy since it helps you to know the search phrases (keywords) your audience use when searching for information online. There are different types of tools and tactics to help you find relevant keywords for your blog posts such as Google AdWords Keyword Tool and Semrush.com.
These tools will allow you to find keywords related to your blog post and even spy on your competition to see what keywords they are targeting to drive traffic to their sites.
Ensure to include a primary keyword or two and a few related secondary keywords for each topic you write on. Integrate the keywords naturally and not stuffing them since doing so will attract Google penalties.
- Pick Your Post Title Wisely
Search engines use your post title to understand what your content is about. So, you need to use a topic that will communicate your topic by integrating your main keyword. Ensure your topic is easy to understand with the keyword else, no one will click on it which could hurt your SEO.
- Add the Keyword throughout Your Blog Post
Your blog post URL is also an important section to add your primary keyword. Apart from your post title, your page URL also tells search engines what your content is about which makes it another important ranking factor.
In this case, you need to customize your blog posts URLs before publishing. For instance, in Brian Dean’s topic about 15 BEST Keyword Research Tools for SEO [2018 Reviews], he customized the post’s URL to look like https://backlinko.com/keyword-research-tools. Notice how he left the other sections of the title.
Also, ensure to add your target keyword on other places of your blog including your headings and subheadings, in the introduction, title tags, Meta descriptions, and conclusion.
- Optimize Your Images
Whenever you upload an image to your blog, its name appears something like this 102903923.jpg or whatever name it might be. Remember, search engines do not recognize images so you want to give your image an appropriate name related to the topic and also fill the Alt text and Title sections including your primary keyword there as well.
- Include Links of Other Blogs When You Mention Them
When you include information from other blogs or articles in your blog post, insert a link to the information you are mentioning. This is a good blogging practice and can also earn you a link back.
- Internal Linking
Quality links are yet other important ranking signals for search engine algorithms. Attracting links from other sites is difficult, but you can link internally within your own blog. Make an effort to link each new post to any blog post you’ve already published which is relevant to the current one. However, you should not go beyond the required limit of internal links on each blog post.
The best part of internal linking is that they help readers to roam around your blog which helps to boost Google search ranks of the posts you link to.
How to Utilize Internal Linking in Your Blog
- Fill your blog with more quality content. To have more internal links within your blog, you need to create more quality content to link to.
- Include an appropriate anchor text. Of course, to compel a reader to click the anchor text it must be appropriate. In this case, it must relate to the topic you are linking to. This way, a reader is more likely to click the anchor text to read more of the topic.
- Don’t abuse internal linking. Often times, people abuse internal linking and this could hurt your search rankings. The best practice is to keep it at 5-10 internal links when creating a 1000-word blog post.
2. Write Compelling Headlines
Your headlines are what your readers will see before clicking on your links. Without an irresistible headline, even if your blog post contains quality content, it might go unread. Be a master of the art of headline writing.
The best thing is to write around ten different headlines before you decide which one to pick that will attract more clicks. Great headlines will attract people to click on your link and hence increase your chances to rank better in search engines.
Remember, you need to optimize your headline for social traffic and search traffic as well. In this case, your headlines should contain the right keyword, 50-70 characters long or 12-18 words long, and also be attractive to compel social media users to click on them.
To write compelling headlines, here are some tips.
- Use question headlines: Wondering How to Increase Traffic to Your Blog? Here is How to.
- Use numbers and lists- 15 Ways to Increase Traffic to Your Blog
- Use call-to-action words- For instance in the headline:
16 Ways to Increase Traffic to Your Blog, you could write it like Try these 16 Ways to Increase Traffic to Your Blog
- Trigger emotions: Are You Working Harder than Ever but Still Not able to Increase Traffic to Your Blog?
You can also take advantage of the following tools to generate catchy headlines or analyze your headlines.
- SE Ranking (1)
- CoSchedule Headline Analyzer (2)
- Portent’s Content Idea Generator (3)
- HubSpot Blog Topic Generator (4)
- LinkBait Title Generator (5)
- SEOPressor Blog Title Generator (6)
- Headline Wizard (7)
- BuzzSumo (8)
3. Guest Blogging
You think guest blogging is dead? Think again because guest blogging is not dead and is perhaps here to stay. Guest blogging is another proven way to boost your blog traffic.
The good thing about guest blogging is that it will increase traffic and enhance your SEO rankings. But you must ensure to secure guest blogging from high-authority sites. In addition, guest blogging standards have also changed and so you need to avoid spammy tactics that could attract Google penalties.
Alternatively, you can invite other bloggers in your niche to publish content on your blog. This way, they will link to their articles, which could potentially attract new visitors to your site.
Most importantly, on your blog posts, don’t forget to include a call to action. And ensure your post is top-quality and original since Google will penalize low-quality guest blogging.
4. Take Advantage of Social Media
If you want to get traffic to your blog, be active on social media.
According to Facebook statistics as of 18th September, Facebook had over 2.23 billion monthly active users. 1.74 billion Monthly active users accessed the site via mobile and 1.47 daily active users via desktop. Those who accessed the platform via mobile devices daily amount to 1.57 billion users.
Instagram, on the other hand, has over 1 billion monthly active users. While Twitter has over 326 million monthly active users. With a powerful social media strategy, you can engage and interact with your audience on social media.
Let’s find out how to use social media to attract traffic to your blog.
- Using Facebook
Well, Facebook’s organic reach has continued to shrink since the site prioritizes posts from close people like friends and family members; but it’s still the most powerful social media platform to drive traffic to your blog.
You can bring traffic to your blog using Facebook groups, Messenger, Facebook Ads, and your own business profile. If you run an online store, you could utilize Facebook groups related to buy and sell to attract traffic from users who like your products. Another effective way is to combine Facebook Ads together with constant sharing of your posts on your Facebook group.
- Instagram Marketing.
Instagram is a fast-growing marketing channel for online retailers since it is designed with business-friendly features and reaches a wider audience. There are numerous ways you can increase traffic to your blog using Instagram. You could add a link in your bio and you can also have affiliates.
Another option to ask influencers with huge fan bases to share your link in their Instagram posts.
- Use LinkedIn
Most online retailers consider LinkedIn as their last option when it comes to attracting traffic to blog. Although you might not consider it as your number one choice, LinkedIn can still generate a steady stream of traffic.
You could share short and interesting videos which could attract many views and engagement. When you include a link to your blog together with the videos, you could drive significant traffic to your blog.
5. Bring Traffic to Your Blog with Email Marketing.
Image source: Tumisu
When it comes to email marketing, you need to build an email list but remember, this is a long-term practice and you need to build one on the first day of launching your blog. This way, you will continue to drive traffic to your blog provided that you continue feeding your subscribers with content they want to read.
Note that social media channels are constantly limiting people’s reach so, email marketing can be the best channel you have full control over. You just need to build an email by integrating an opt-in form to your blog and start collecting email addresses of users who subscribe to your blog.
6. Write Pillar Articles
In most of Neil Patel’s blog posts, you will notice that he focuses on writing pillar posts that cover everything under one post. His posts can go to over 4,000 words covering a complete topic instead of writing several short articles of the same topic.
This way, he has managed to attract an estimated traffic of 35,609 daily and 997,052 unique monthly visitors. See screenshot below (courtesy firstsiteguide.com)
7. Revive Your Old Posts
Writing pillar posts can help greatly when it comes to attracting traffic to blog, however, you need to keep them updated with new content regularly. In this case, you will need to add more new content on the already published pillar posts to keep it better and significant.
Google loves fresh content, but instead of writing something new, you just take your old pillar post and update it with fresh and relevant information. This helps you to feed your target readers with fresh and useful information on the same post.
Tips to revive your old content.
- Add more new content related to the topic
- Include more screenshots and images
- Get rid of obsolete information
- Add more new information
- Incorporate latent semantic keywords- Keywords related to your primary keyword.
- Improve the old content
It’s easier to find LSI keywords to incorporate into your blog posts. You just need to enter your main keyword into Google, and then check at the bottom of the page. See screenshot below.
In this image, the main keyword is “increase traffic to your blog”, so you can see how much LSI keywords are there to include in your post.
Alternatively, you can use the LSI Graph tool. Just type in your target keyword and the tool will give you a bunch of keywords related to your main keyword.
After refreshing your older post, you then move forward the date you published it. Remember, this will also help you to retain your social share counts and the motion you had from the older post.
8. Create a Responsive Blog
The latest study by Statista shows that 52.2% of the global website traffic was obtained through mobile phones, which shows an increase of 1.9% from 2017.
This shows that people are actively accessing the web through their mobile devices, thus your blog responsiveness is key. Also has to be accessed with any screen size and resolution with ease.
Online users are not patient nowadays and if they will have to scroll down pages of your blog to find information, then you are in for a higher bounce rate. Also, ensure your blog can be accessed and viewed from a range of devices such as smaller smartphones, tablets and more. This is the best way to attract and keep more visitors hence reducing bounce rate.
9. Speed up Your Blog’s Load Time
Today, people would expect your blog to load in about 3 to 4 seconds; else, they will navigate away which increases bounce rate. To ensure your blog remains relevant, ensure it loads at a lightning speed.
Your blog load speed and responsiveness are key SEO factors when it comes to driving traffic. In this case, you will need to reduce the size of images you upload on your blog and also grab a good content-delivery network –CDN. A CDN will help to speed up your blog’s load time.
10. Broken Link-Building
Image source: aitoff
Another fast method to speed up your blog traffic is to find broken links on Wikipedia. You just need to find the broken links and replace them with updated similar content. Once done, you can then reach out to the editor of the page and ask them to use your content as a replacement. Although this might or might not work, when all goes well, it could benefit you in your effort to increase blog traffic.
11. Study Your Competition
When it comes to generating your blog traffic, you either improve the quality of your existing content or right fresh content. In this case, you can study the competition to see the type and kind of content your competitor is publishing.
BuzzSumo is a handy tool you can use to find the best performing topics in your niche.
This way, you will be able to know the type of content the market need.
12. Make Your Content Shareable
Even if you create high-quality content, it might not attract traffic to your blog if no one knows about it. Well, of course, Google ranks high-quality content but to make your content known to a wider audience, you need to add social sharing buttons to allow users to share it with other people in their networks. This way, you will be able to attract new traffic.
Where Do Social Sharing Buttons Perform The Best?
To get more insights on the placement of social sharing buttons, a powerful social sharing tool known as AddThis advice users to:
- Keep social sharing buttons near the top of the blog post: You need to keep the buttons in a place where readers will not have to scroll to find them. Although you can still place the buttons at the bottom of your blog posts, it will be convenient if you place them at the top
- Pick a noticeable position: Keep the social sharing buttons visible so that readers are able to bookmark and share your content easily and hence bring more traffic to your blog.
- Place social sharing buttons near the content to be shared: The closer the buttons are to your content the more easily your readers will understand what they are sharing. Placing the buttons far away from your content will leave your readers confused not knowing what they are sharing.
- Floating bars: In this case, you need to install a plugin that enables you to place a floating bar with the sharing buttons of your choice. The greatest thing about a floating bar is that it stays visible on the screen when a visitor continues to read your post scrolling down. In fact, most popular bloggers and internet marketers like Brian Dean, Neil Patel, and Jeff Bullas among others have included floating bars in their blog posts.
From the above insights from AddThis, it’s clear that prominence is important than placement when including social sharing buttons in your blog posts.
13. Create Long-Form And Evergreen Content
According to a study by SerpIQ, if you want your content to rank better in search engines, you need to focus on writing lengthy content. See graph below.
On the other hand, evergreen content remains relevant to the readers and can continue to be valuable for a long period from the publish date. More importantly, it will boost your SEO rankings and hence bring traffic to your blog.
Also, according to research, creating long-form content increases the chances of attracting quality backlinks, which helps to boost your search rankings. The better your blog ranks, the more it attracts readers to your blog, hence increasing traffic.
“Articles with a word count over 2,500 earn the most links” –blog.hubspot.com .
See graph below
In addition, creating content in form of tutorials with detailed explanations on how to do something will make people spend more time reading it. The more detailed your tutorials are the more chances that people will share them with their networks. In fact, Google loves long and in-depth tutorials and so your content could rank better over time.
14. Include Video Content in Your Posts
Content can either be text-based or video, infographics, GIFs and more. Well, you may decide to write text-based content because you are not capable of publishing video content or creating infographics.
But the truth is that video content is invaluable when it comes to attracting new readers and making your blog more appealing, and engaging.
According to Tubular Insights, video will account for 79% of global internet traffic by 2020. This means that video content is an excellent way to attract new readers and retain the existing ones hence boosting traffic to your blog.
15. Upload Eye-Catching Photos
Image source: GraphicMama-team
They say a picture is worth a thousand words and when it comes to driving traffic to your blog photos can work wonders. Uploading eye-catching photos to your blog posts makes your content more attractive and readers are motivated to stay longer on your blog. Photos can also make your content to be shared on social media.
Research conducted on the Skyword content marketing platform shows that the average views on articles published with images and infographic is 94%.
The good thing:
The best part is that there are hundreds of eye-catching free stock photos on the web you can use on your blog posts.
16. Get Active on Quora
If you want to become an expert in your niche and drive traffic to your blog, then Quora can be your best place to participate in.
The best part:
Quora provides you with every type of information you need online. In fact, Quora is the place you can publish and share new content conveniently. The platform organizes people according to their interests which make it easier to gather the information you need.
It’s simple to dominate with Quora since people post questions, you then post answers. The good thing is that when you post great answers and include links to your blog, people are likely to click the links which equal a huge boost in traffic.
How to participate in Quora?
- Access the platform through the Quora site and create your account
- Optimize your bio. Your bio is the first part people interact with when they click your Quora profile. Include a brief info about yourself and your expertise plus a link to your blog.
- Pick categories related to your niche. There are plenty of categories on Quora, so choose relevant categories. Remember, the questions you will get on your feed will be related to the categories you pick, so choose carefully. It is advisable to pick at least 10 categories, all related to your niche.
What to look for in a great Quora question:
To know whether a question is great, check for:
– Whether it is grammatically correct
– Good formatting
– Related to your niche
– Whether the question hasn’t received great answers yet
- Post great answers. Once you identify great questions, it’s your turn to post great answers. Remember to hook users in your first few lines, use correct grammar and good formatting, include visuals and also include links to your blog.
Remember your aim is to ensure your answers go viral and attract more visitors to your profile. So, the questions you post answers to must be great as well.
If you use Quora appropriately, it can be a powerful source for your blog traffic. The greatest part with Quora is that it can drive steady traffic to your blog for a long period of time.
In conclusion, these 16 ways to increase traffic to your blog are proven, but you must ensure to be consistent on the approach you pick. The more you stick to them the more chances you get to drive traffic to your blog.
Another important thing to remember is that quality is the key when it comes to content marketing. So, even if you write long-form content or implement all the proven ways I’ve listed here, it will be of no use if your content is rehashed or poor quality. Focus on quality, not quantity, but if you can combine the two, the better.
Let me know the method you use(d) to increase traffic to your site on the comment section below.